Green economy for rural prosperity

Pushpam Kumar

Chief, Ecosystem Services Economics Unit, UNEP
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One of the major emerging issues for the global community is the question of how to enhance human capability to bring transformational change toward a green economy. Two elements are critical for bringing about this transformation for the seven billion people on the planet: to organize and resolve trade-offs; and to identify indirect drivers of change such as investment and other macroeconomic factors. If we manage to change the ways in which progress is measured, and at the same time succeed in demonstrating and internalizing the economic worth of natural capital, we have a chance of making the green economy a reality.